Whether you’re on a serious bodybuilding mission – or you want to rebuild muscle mass you’ve lost with age, there’s nothing more important than getting enough high-quality protein.
Protein not only helps you build and maintain healthy muscle mass and body composition, the right type of protein can also help support immune function, reproductive and metabolic health.
As you age, you naturally lose muscle mass, so you need more protein in your diet to help counteract that loss. Bodybuilders, endurance athletes and older individuals all have higher than normal protein requirements.
How much protein do you need? Here are some general guidelines:
- Young adults — 0.8 grams of protein per kg of lean body mass
- Adults — 0.6 to 0.8 grams of protein per kg of lean body mass
- Bodybuilders — 1 to 1.2 grams of protein per kg of lean body mass
- Endurance athletes — 1 to 1.5 grams of protein per kg of lean body mass
- Seniors — 0.8 grams of protein per kg of lean body mass (more with muscle wasting)
Getting enough protein can be challenging when you have an increased requirement. Buying extra meat and other animal products can strain your food budget and provide more calories than you may need.
Many plant foods contain protein, but not all proteins are the same “quality” when it comes to building and maintaining muscle.
Let’s take a closer look at how you can get the protein you need for a healthy body...
A Simple Primer on Protein
All proteins – whether from a plant or animal source – are made up of amino acids, considered the building blocks of life. Your muscles, skin, hair, tendons and cartilage are all made of amino acids.
Protein also helps form your enzymes, hormones, as well as your replacement tissues and cells.
Your body can make all but nine of the 20 amino acids in the human body. The nine amino acids listed below are considered “essential” because you must obtain them through your diet:
- Histidine
- Isoleucine
- Leucine
- Lysine
- Methionine
- Phenylalanine
- Threonine
- Tryptophan
- Valine
When any protein – animal or plant – contains all nine of these essential amino acids, it’s considered a complete protein.
No two foods are identical in their amino acid makeup. A food protein might be strong in one or two amino acids and low, or weak, in another. However, when you combine two or more food proteins, their amino acids can complement one another and form a complete protein.
Biological value, or BV, is another way to look at proteins. BV is the proportion of protein that is utilized by your body for growth and maintenance. Proteins containing all of the essential amino acids have a high BV and are considered “high-quality” proteins.
Why Choose a Vegan Protein Powder?
You may be wondering why someone who doesn’t follow a vegan diet would want a plant-based protein powder – especially when there are so many excellent, high-quality animal-based protein powders to choose from.
There are at least several reasons why. Rapidly growing in popularity, vegan – or plant–based–proteins may be a good choice for you if you...
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Have an allergy or sensitivity to soy or animal-based protein powders.
Cow’s milk and soy proteins are two of the most common food sensitivities. In certain individuals, either of these proteins can cause bloating, discomfort and inflammation. Consuming soy and animal-based proteins – especially dairy and egg – day after day can lead to the development of allergies.
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Prefer to limit or avoid animal products because of environmental and animal welfare concerns.
Many people choose to limit or avoid animal protein in their diet for personal, health or religious reasons.
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Want high-quality, bioavailable protein from a variety of sources.
Rotating protein sources can support a healthy gut and optimize digestion. Not only does switching up your protein sources help minimize the development of adverse food reactions and sensitivities that can result from daily consumption, but plant proteins can also provide nutrients not usually found in animal-sourced protein.
Plant Protein: Ideal for Muscle Building at Any Age
Here’s what many people don’t understand about building muscle...
What really matters for muscle building are the branched-chain amino acids (BCAAs) leucine, isoleucine, and valine.
Research shows that supplementing with BCAAs effectively stimulates the synthesis rate of muscle protein and helps prevent the breakdown of protein during exercise.
Branched-chain leucine, in particular, helps replace muscle protein damaged by resistance exercises.
In young adults, protein synthesis was found to be 20% higher after ingestion of leucine, proteins and carbohydrates, compared with ingestion of carbohydrates and proteins with no leucine intake.
Whey is often considered the benchmark for promoting muscle thickness and strength. But what if you can’t or don’t want to use whey – or other animal-sourced protein – for any of the reasons we just mentioned?
The truth is, you can build just as much muscle mass using a plant-based protein.
A recent study compared the effects of vegetable pea protein versus whey protein on muscle strength and thickness in 160 males, aged 18 to 35 years, during a 12-week resistance training program.
Study participants took 25 grams of either pea protein (by itself), whey protein or placebo (containing no protein) twice a day. Bicep muscle strength and thickness were tested before, after and in the middle of the 12-week training period.
The results?
- Supplementation with pea protein promoted a greater increase of muscle thickness, compared to both the whey and placebo groups.
- The superior effects of pea protein were especially pronounced in beginners or individuals returning to weight training.
- No statistical difference was noted between the two protein groups for muscle strength, indicating pea protein was just as effective as whey protein in increasing both muscle thickness and strength.
So, what accounts for the similarity between whey and pea proteins during training in the study?
Whey and pea proteins have a similar amino acid content. Both are rich in the essential BCAAs which play an important role in muscle protein synthesis.
Why You Should Avoid Most Soy Protein Supplements
If soy is both organic and fermented, it can offer valuable benefits for health.
Organic fermented soy includes natto, miso, tempeh, and certain soy sauces. These types of soy have been part of many Asian cultures for thousands of years.
It’s unfermented soy that’s most troubling, for a number of reasons. This includes fresh, green, or whole, dry soybeans, soy nuts, soy sprouts, soy flour, soymilk, and tofu.
Unfermented soy protein – especially ultra-processed soy protein isolates – is what you typically find in many protein powders, as well as protein bars and even baked goods and infant formulas.
So what are ultra-processed soy protein isolates? This unfermented soy product is a dried, powdered protein that’s isolated, or separated, from the soybean.
The biggest problem today with most non-organic soy is that it’s genetically engineered.
This means the soybeans are grown and harvested with the use of glyphosate, a widely used herbicide and suspected carcinogen that can remain in the food after processing.
There is yet another drawback to consuming soy... If you are deficient in iodine (many people are) or have a pre-existing thyroid issue, the isoflavones in soy can affect your thyroid function.
Introducing Pure Power Organic Vegan Protein With Three High-Quality Plant Proteins
We’ve blended three organic plant proteins together into a unique plant protein powder, Pure Power Organic Vegan Protein.
Organic Vegan Protein is the perfect blend of high-quality plant proteins from three different sources – Pea, Hemp, and Pumpkin.
Available in two flavors – Vanilla and Chocolate – each one (1) scoop serving of Pure Power Organic Vegan Protein provides 20 grams of protein, a healthy 6 grams of fiber, and only 3 grams of net carbs in the Vanilla flavor and 2 grams of net carbs in the Chocolate flavor.
And, best of all, there’s zero grams of sugar. Lightly sweetened with Monk Fruit Extract and Rebaudioside A, or Reb A, from Stevia Rebaudiana Leaf, Organic Vegan Protein contains no artificial sweeteners.
Our clean Certified USDA Organic formula also excludes soy, dairy, wheat, gluten, and is non-GMO.
Let’s take a closer look at what’s in Pure Power Organic Vegan Protein...
One of the Best-Kept Secrets in Plant Proteins
Many people haven’t yet discovered Pea Protein, a vegetable protein source rich in essential amino acids, especially isoleucine, valine, arginine, and lysine.
As we saw earlier in the study comparing it to whey protein, the amino acid lineup of pea protein is comparable to the best animal protein sources.
Its high biological value makes pea protein especially helpful for restoring muscle mass after a strenuous workout.
Made from yellow split peas, non-hydrolyzed Pea Protein is:
- Easily digestible and absorbable.
- Free of soy, gluten, and lactose.
- Well-tolerated by most individuals.
Here’s something you need to know about any protein powder made from legumes...
Foods that are high in protein can also be high in carbohydrates. So, what comes along with the protein doesn’t always present optimal nutrition.
Contrary to what you might expect from whole yellow peas, Pea Protein is a great choice for helping to maintain body composition, as it contains minimal carbohydrates.
Here’s another plant protein that I believe offers incredible benefits – Hemp Protein.
Hemp Protein: A Powerhouse of Amino Acids and Omega Fats
When most people hear “hemp,” they think of marijuana. While Hemp Protein does come from the seed of the Cannabis sativa plant, hemp seeds do not contain the psychoactive or intoxicating compounds.
Hemp seed protein is a nutritional powerhouse and an excellent source of protein with a broad range of amino acids. Plus, it digests easily and has a balanced ratio of essential fatty acids.
Best of all, the fatty acids in hemp seeds are present in the ideal ratio, contributing valuable plant-based omega-3, -6, and -9 fats.
The two main proteins in hemp seed protein – albumin and edestin – are rich in essential amino acids with profiles comparable to soy and egg white. Hemp’s edestin content is among the highest of all plants.
While soy may have a higher overall protein content, hemp protein may be easier to digest. Hemp doesn’t contain soy’s oligosaccharides and trypsin inhibitors, which can affect protein absorption.
Hemp also doesn’t have an adverse effect on your hormones and thyroid, like what’s possible with unfermented soy.
The Unsung Hero of Plant-Based Protein: Organic Pumpkin Seed
While pea and hemp often get top billing in the plant-based world, organic pumpkin seed protein quietly delivers a powerful nutritional punch – and it deserves a spotlight of its own.
Sourced from raw, organic pumpkin seeds, this complete protein is naturally rich in essential amino acids, including leucine, which plays a key role in supporting muscle protein synthesis.
Unlike many grains and legumes, pumpkin seed protein is also low in allergens and easy to digest, making it an excellent option for those with sensitive systems or dietary restrictions.
What sets organic pumpkin protein apart is its dense concentration of minerals and antioxidants. It’s a natural source of magnesium, iron, zinc, and manganese – valuable nutrients that support energy production, immune function, and overall vitality.
Plus, its earthy flavor blends seamlessly with other plant proteins, offering a smooth, balanced taste without the grittiness or bitterness often found in single-source powders.
Whether you’re looking to build strength, support recovery, or simply nourish your body with clean, plant-based fuel, organic pumpkin protein is a versatile and nutrient-dense ally that works just as hard as you do.
And when it’s organically grown, cold-pressed, and minimally processed – like it is in Pure Power Organic Vegan Protein – you get all the benefits without unnecessary additives, chemical solvents, or synthetic residues.
No Artificial Sweeteners – Just Two of Nature’s Finest Gifts
To make protein powders appear lower in carbohydrates, manufacturers sometimes use artificial sweeteners like sucralose or aspartame to sweeten their products.
However, with today’s increased awareness of the potential dangers of artificial sweeteners, many manufacturers are now turning to sugar alcohols, like maltitol, sorbitol, glycerol, glycerin or xylitol to reduce the total calorie count.
Providing fewer calories than sugar itself, these sugar replacements can come with a downside. They can cause intestinal discomfort in certain individuals.
High-fructose corn syrup (HFCS), sometimes disguised as corn sugar, glucose or fructose, is a chemically converted, corn-based sweetener that studies show is increasingly linked to obesity, diabetes, and metabolic syndrome. Plus, it is typically made with genetically engineered corn.
And watch out for agave… Depending on its processing, it can contain as much as 90% fructose — nearly double that of HFCS.
We’ve achieved just the right amount of sweetness – without any undesirable aftertaste – with two organic substances derived directly from plants: Rebaudioside A (Reb A) and Monk Fruit Extract.
So, what is Rebaudioside A, or Reb A?
Reb A is one of the sweetest and most purified steviol glycosides naturally extracted from the Stevia rebaudiana leaf. It’s known for its clean, sugar-like taste without the bitterness often associated with other stevia extracts.
Providing natural sweetness without adding calories or spiking blood sugar, Reb A is a delicious – and healthy – plant-based alternative to artificial sweeteners.
10 Reasons to Stock Up on Pure Power Vegan Protein Today
Pure Power Organic Vegan Protein Powder comes in two delicious flavors – Chocolate and Vanilla.
Here are just some of the reasons why Organic Vegan Protein belongs on your protein powder shelf. It:
- Is packed with three high-quality sources of plant proteins, with all their essential amino acids intact, providing 20 grams of protein per serving.
- Includes proteins high in BCAAs for building and maintaining muscle.
- Contains minimal carbs with only three (3) grams of net carbohydrates per serving in the Vanilla flavor and two (2) grams of net carbohydrates per serving in the Chocolate flavor.
- Contains zero grams of sugar and is lightly sweetened with two plant-based sweeteners instead of potentially unhealthy sweeteners.
- Tastes like a vanilla or chocolate milkshake (no “greens” or vegetable taste).
- Includes good sources of fiber to promote regularity and intestinal comfort.
- Is easily digested and tolerated by most individuals.
- Contains no preservatives, and is gluten-free, soy-free, dairy-free, and non-GMO.
- Mixes easily and smoothly with water or other liquids.
- Comes packaged in a convenient gusset pouch instead of a plastic container, saving both space and fuel.
Pure Power Organic Vegan Protein is the perfect blend of high-quality protein and fiber, ideal for any time of day for a quick energy charge and protein boost.
What’s the Right Protein Powder for You?
We offer multiple options for a high-quality protein powder. Which one is right for you
Pure Power Organic Vegan Protein: Suitable for vegans and meat eaters alike, includes a great-tasting blend of three high-quality plant proteins including pea, hemp, and pumpkin. Plus, it is a rich source of fiber to support your digestion and healthy regularity. Available in Vanilla and Chocolate.
Pure Power Whey Protein + Probiotics: Designed to boost your overall health and fitness levels, this premium protein powder contains a unique blend of high-quality whey protein (20 grams per serving) sourced from pastured New Zealand cows, along with chia seed powder, MCTs, and a six-strain Probiotic Blend providing 15 billion CFU probiotics. Available in Vanilla, Chocolate, Strawberry and Banana.
Pure Power Organic Whey Protein: This great-tasting and immune-supporting protein powder contains whey protein concentrate sourced exclusively from U.S. cows that are granted year-round access to pasture. With no added hormones, antibiotics, or sugars, this formula provides 20 grams of protein and 1.5 grams of Immunoglobulin G (IgG) per serving. Available in four delicious flavors - Original, Vanilla, Chocolate, and Strawberry.
Build for the Strongest Version of You – Order Pure Power Organic Vegan Protein Today
Your body needs the right ingredients so you can become the strongest version of you. And that starts by choosing products that promote health and muscle building – not ones that can work against you.
Pure Power Organic Vegan Protein provides you with the highest quality of vegetarian protein available today for optimal nutrition and bodybuilding power – no matter what type of diet you follow.
Not only does it taste delicious, but it also offers a well-rounded array of high-quality power-packed proteins, equal to any protein powder on the market, along with omega-3 fatty acids and fiber.
Discover the “new” generation of protein powders. Order Pure Power Organic Vegan Protein today.