Often called “the Spice of Life,” turmeric lies at the heart of Ayurveda, India’s respected healing system with a history going back thousands of years.
A pungent root with a bright yellow to orange color, turmeric’s popularity began to spread from India to other parts of the world sometime in the Middle Ages.
Shortly before turmeric made its way to the Western Hemisphere, the world celebrated a huge breakthrough in travel. On a September day in 1783, two Frenchmen successfully launched a hot air balloon outside the Palace of Versailles.
For the first time, man had harnessed physics to leave the surface of the earth.
Within a few decades, inventors enhanced hot air balloon technology with rudders and engines to create “dirigibles” – like the blimp – which could be steered through the air.
Dirigibles broke barriers for humankind, but they were slow and cumbersome. It wasn’t until the Wright brothers designed and flew the first airplanes in the early 1900s that air travel became fast and reliable.
Which brings us back to turmeric.
At the same time inventors were advancing flight, researchers were using chemistry to advance our understanding of the natural world. Plant by plant, they identified the individual compounds that give roots, leaves, flowers and berries their health supporting qualities.
In 1815, two French chemists isolated curcumin, the main bioactive compound in turmeric root.
Since that discovery, researchers have determined that while curcumin contains a wealth of health promoting properties, it’s not easily absorbed by your body.
So, researchers have looked for ways to improve its bioavailability.
Just like the Wright brothers used a process of trial and error, making repeated adjustments to improve their planes to take flight to the next level, researchers have looked for ways to improve the delivery of curcumin – to take it to the next level.
We are delighted to introduce you to the results of that research… a breakthrough formula that hugely boosts bioavailability while avoiding common concerns about contamination.
But first, let’s take a closer look at a few of the current issues surrounding turmeric and curcumin.
The Flavonoid Behind Turmeric’s Health Promoting Power
In the monsoon forests of southeast Asia, the bright green, broad-leafed turmeric plant grows year-round. In July and August, it produces pink, white or yellow flowers on tall stalks.
While the leaf and flower are beautiful, it’s the root of the turmeric plant that has held the interest of herbalists for thousands of years.
Turmeric, or Curcuma longa, grows from a rhizome. Rhizomes are a special kind of root. They not only transport nutrients and anchor the plant to the ground, but they also store food and reproduce.
The turmeric rhizome gets both its vibrant color and its bioactive qualities from a special polyphenol called curcumin.
There are four different classes of polyphenols, a word that means “plant chemical.” Curcumin belongs to the group called flavonoids, antioxidant polyphenols known for their ability to fight free radicals in your cells and promote a healthy inflammatory response.
Curcumin also contains carotenoids, essential pigments that play an additional antioxidant role in plants and in your body.
In addition to curcumin, turmeric contains two other polyphenols – demethoxycurcumin and bis-demethoxycurcumin. All three are classified as curcuminoids, however, curcumin is the most active and has been established as the most beneficial for health.*
The Wide-Ranging Health Benefits of Colorful Curcumin
Brightly colored, aromatic curcumin is packed with antioxidant power that provides a broad range of support for your health.
With more than 12,000 scientific articles and 200 clinical trials to date, it’s no wonder this fantastic flavonoid has seen such a spectacular rise in popularity across the globe.
These studies are finding that curcumin offers a wide range of health benefits, including the potential to…
Promote healthy cellular function – Curcumin may influence multiple cell signaling molecules. Once it enters your cells, it affects more than 100 molecular pathways to support healthy cell function and overall health.*
Assist in supporting healthy joints – Because it supports an already healthy inflammatory response, curcumin can be helpful for supporting joint health, comfort and mobility.*
Help maintain healthy liver, gallbladder and digestion – Curcumin supports healthy liver and gallbladder function by promoting normal bile production to assist in digestive processes.*
Support healthy metabolism – Curcumin has been shown to support healthy, normal glucose levels.*
Promote cognitive health – Studies show curcumin can cross the blood-brain barrier, where it helps support mood, attention, focus and other important aspects of cognitive health.*
Support cardiovascular health – Curcumin supports heart health by promoting healthy blood flow through its influence on nitric oxide production and supporting vascular health.*
This richly colored polyphenol offers a remarkable array of health benefits. But along with its growing popularity have come problems with increasing fraud and adulteration.
Here’s what you need to know so you don’t walk into one of these fraudulent products…
Does Your Turmeric Supplement Contain Real Curcuminoids?
As turmeric and curcumin have grown in popularity, major concerns have surfaced about the contamination of supplement products.
Evidence has been discovered of formulas and products not containing what is stated on their labels. The situation has become so serious, many of these products have been recalled.
Because turmeric and curcumin come in powdered form, it’s disturbingly easy for it to be adulterated – mixed with fillers – by unscrupulous companies attempting to cut costs. In fact, turmeric adulteration was first reported around 50 years ago, in the 1970s.
Today’s sophisticated modern testing tools make it difficult to hide these crooked practices. Independent lab testing has detected various issues with some curcumin and turmeric supplements, including:
Curcuminoid content listed on the label doesn’t match actual content.
Products adulterated with synthetic dyes and starches like cassava, talc or chalk powder.
“Natural” products contain synthetic curcumin sourced from petrochemicals.
Synthetic curcumin is derived from petrochemicals. It is much cheaper to produce than natural curcumin – about one-third the cost.
Because synthetic curcumin is chemically identical to natural curcumin, it can be difficult to detect using conventional tests. It requires the special carbon-14 test that can differentiate plant-derived from petrochemical-derived materials.
The presence of any adulterant is concerning, whether it’s potentially harmful or not. When the turmeric or curcumin in your supplement doesn’t match what’s on the label, you don’t receive the benefits you’re promised.
Furthermore, in the case of adulteration with synthetic curcumin, damage is done to the earth through the use of petrochemicals.
How Corrupt Practices Can Result in Curcumin That is Harmful Rather Than Helpful
Not long ago, a university-led study uncovered even more bad news about turmeric and the curcumin extracted from it…
Some spice processors in Bangladesh – one of the world’s predominant turmeric-growing regions – were caught adulterating the spice with a lead-laced chemical compound to enhance its bright yellow color.
And, tragically, they’ve been doing it since the 1980s, when a massive flood left turmeric crops appearing dull in color.
As you’re likely aware, lead is a potent neurotoxin that has long been banned as a food additive. It’s considered unsafe, in any amount, for the brain, heart, endocrine organs and other body systems.
For years, high levels of lead have been measured in children living in Bangladesh. This has long puzzled researchers because these children live in rural areas and the country has no leaded gasoline.
The recent discovery that lead is being added to turmeric has led researchers to point to this disastrous action as a contributor to the elevated blood iron levels.
While researchers didn’t find evidence of contaminated turmeric outside of Bangladesh, they did caution that safety checks are likely catching only “a fraction of the adulterated turmeric being traded worldwide.”
Indeed, more than 15 brands of turmeric distributed to countries (including the U.S.) have been recalled due to excessive levels of lead.
Unfortunately, lead-laced chemicals aren’t the only contaminant used to enhance turmeric’s coloring. Because curcumin gives turmeric its brilliant yellow color, turmeric with low levels of curcumin will naturally be less vibrant in color.
Researchers have found that some suppliers in India mix a toxic dye called metanil yellow to enhance the color of turmeric that is lower in curcumin content.
Metanil yellow is a toxic dye used for staining and textiles. It’s banned from use in Europe and the U.S. because it has been shown to cause neurotoxicity, gastric effects and tumors with long-term use.
Of course, you want to stay far away from both of these dangerous contaminants.
A Look at the Ongoing Attempts to Improve Bioavailability
Once concerns about potential contamination are addressed and the curcumin source is verified as unadulterated, it’s time to look at bioavailability.
Over the years, attempts have been made to improve the absorption and bioavailability of curcumin. While it’s loaded with potential benefits, it doesn’t dissolve well in your stomach, and your body rapid metabolizes it into inactive breakdown products.
So, researchers have tried several different formulation strategies to improve its bioavailability, including:
Adding enhancing agents, such as piperine, to inhibit the breakdown of curcumin in your gut and liver so your body has more time to absorb it.
Integrating curcumin into different delivery matrices, such as whey protein, silica, rice flour and magnesium stearate, to enhance absorption.
Developing nanoparticle formulations using ingredients like Polysorbate 80, ceramic particles, polyethylene glycol and other potentially harmful substances.
Experimenting with a variety of chemical modifications.
Reducing the curcumin particle size using Polysorbate 20, fibers, cellulose, stearic acid and other additives.
Some of these strategies use ingredients that aren’t even approved for human consumption.
Other strategies include ingredients that may impair the body’s processes. Piperine is a good example of this.
An extract of black pepper, piperine is commonly added to curcumin formulations because it protects curcumin from breakdown by your liver. But in doing so, it may interfere with your liver’s ability to protect against harmful threats.
Here’s the Key for Taking Curcumin Delivery to the Next Level… Introducing Organic Curcumin Extract
Enhanced bioavailability depends on several factors: increased solubility in water and gastric fluids, ability to cross the lining of your gut, and protection against possible degradation.
To maximize absorption and bioavailability, the formulation must meet all those goals. We are excited to bring you a curcumin supplement that does just that.
Introducing Organic Curcumin Extract, our fully Certified USDA organic curcumin supplement that brings curcumin delivery to the next level.
Of all the strategies for increasing absorption, the most successful has proven to be decreasing the particle size of curcumin. However, it’s a bit of a delicate balance.
Curcumin in its natural size is too large. But when it’s reduced to “nano” size, it’s too small. There are increasing concerns that nanotechnology may create free radicals that damage DNA.
Instead, based on years of research, scientists have found that micronized formulations of curcumin hold the greatest promise for absorption and bioavailability.
Whereas nanoparticles measure less than 100 nanometers, micronized particles measure between one and 1000 micrometers. It takes 1000 nanometers to make one micrometer, so that’s a huge difference.
Organic Curcumin Extract incorporates these ideally sized micronized particles to provide superior absorption and bioavailability for maximum benefits.
And you don’t have to take a dozen pills a day to enjoy those benefits…
Organic Curcumin Extract: Minimum Dose for Maximum Effectiveness
In light of all the concerns about many curcumin and turmeric supplements, there are some important questions you should ask when evaluating a supplement:
Does it contain synthetic carriers and nanoparticles?
Does it contain piperine?
Are high daily doses really needed to obtain optimal benefits?
Organic Curcumin Extract is made from unadulterated turmeric and contains no synthetic carriers, nanoparticles or piperine.
And to top it off, you don’t need to take large amounts. Organic Curcumin Extract provides 24 times greater absorption than typical 95% curcumin extracts, so you can enjoy all the benefits without having to take large doses.*
Each tablet of Organic Curcumin Extract supplies 300 mg of Organic Turmeric Rhizome Extract Complex, providing 90 mg of Curcuminoids.
Here are five things that make our highly bioavailable formula stand apart from other turmeric and curcumin supplements:
Our product is Certified USDA Organic and produced with clean ingredients, without the use of additives, nanoparticles, or synthetic ingredients.
It’s made with a patented turmeric known for its special water-dispersible colloidal suspension of curcuminoids and micronized particles, enhancing their concentration in our formula.*
Because of the extract’s much greater absorption ability, your body only needs a small, cost-effective dose of one tablet per day.
The turmeric used to make the Organic Turmeric Rhizome Extract Complex is traceable to the exact field where it was grown.
Our unique formula is 100% organic.
Organic Curcumin Extract is made from premium quality turmeric root sustainably harvested in its native region of southern India. It grows in a clean environment, far from big cities and pollution. In partnership with local farmers, our supplier implements good agricultural practices with full traceability.
Our patented formula – which uses micronized particles and a proprietary colloidal suspension – takes curcumin absorbability and bioavailability to the next level.*
Our Organic Curcumin Extract Is Tops for Delivering Bioactive Compounds to Benefit Your Health
Our manufacturer recently tested Organic Curcumin Extract to determine how its bioavailability compares to other products.
They tested our formula in a randomized, crossover study against four other formulations, using the recommended doses for each product. A total of 30 healthy volunteers participated in the study. Each volunteer was given all five products in a certain prescribed order.
The goal was to assess the bioavailability of the curcuminoids and their metabolites.
To do this, researchers looked at blood levels of curcuminoids over a 24-hour period in the volunteers after taking each product.
This study reached a few interesting conclusions…
For one, this study found that the addition of piperine or black pepper extract does not improve turmeric bioavailability. There was no statistical significance seen in improving absorption of total curcuminoids nor free curcumin with the inclusion of piperine at its recommended dose of 1%.
With no clear advantage – and considering its potential negative effects on your liver’s defenses – it’s best to avoid piperine, or black pepper extract, in turmeric or curcumin formulas.
This study also discovered one additional outstanding attribute of our Organic Curcumin Extract.
Whereas existing studies have measured 12% of turmeric metabolites at the 1,500 mg dose level in the blood over a 12-hour period, this study measured 100% of turmeric metabolites over a 24-hour period in the blood of those who had taken our product.
The ability to measure curcuminoids and their metabolites – and not just free curcumin – is especially important for assessing how much bioavailability has improved.
Our ‘Next Generation’ Organic Curcumin Extract Maximizes Your Ability to Enjoy the Many Potential Benefits of Turmeric and Curcumin*
Curcumin provides a wealth of potential benefits for your health and well-being.*
From helping to maintain healthy joints and metabolism, to promoting healthy cellular, cognitive and cardiovascular function, curcumin gives you a powerful way to support good health.
Finally, there’s a “next generation” way to take advantage of one of nature’s finest botanical gifts. Thanks to our breakthrough processes, you can enjoy the potential of turmeric and curcumin in a small, highly absorbable, cost-effective dose.
Backed by clinical testing, our Organic Curcumin Extract provides 24 times greater absorption than standard 95% curcuminoid extracts. It’s an ideal way to reap all that turmeric has to offer.*
With our clean, Certified USDA Organic formula, you don’t need to worry about potentially harmful additives, nanoparticles, or synthetic ingredients.
Tap into the wealth of benefits contained in this time-honored herb with our next generation, high-absorption Organic Curcumin Extract, and order your supply today.