Promote Radiant Health and Help Balance Your Omega Fatty Acid Ratio With the Caviar of Omega-3 Fats*

Metabolic health issues have become epidemic in the country due to serious imbalances of omega-6 to omega-3 ratios. This largely undiscovered marine source of omega-3s can help you get your health back on track.*

  • Herring Caviar Oil provides omega-3s with choline and phospholipids as well as naturally occurring plant sterols and vitamin D delivered in the preferred phospholipid form for optimal absorption and bioavailability.
  • Our high-quality blend is exclusively made for us from a phospholipid DHA and EPA herring caviar extract and medium chain triglyceride (MCT) carrier oil.
  • The herring caviar extract in our Herring Caviar Oil comes from a fishery that has been independently certified to the standards of the Marine Stewardship Council (MSC) for a well-managed and sustainable fishery.

I know it’s hard to believe but there’s actually a diet that’s far worse for you than a diet high in refined sugar and high fructose corn syrup.

As surprising as that may sound, it’s true that certain high-fat diets can be extremely detrimental to health. I’m referring to a diet high in the polyunsaturated fat linoleic acid (LA).

Whereas a proper ketogenic diet consists of healthy saturated fats, LA comes from processed vegetable and seed oils and makes up about 60% to 80% of omega-6 fats. It’s the diet most Americans consume on a daily basis.

Now, let’s be clear. You need some LA to stay healthy, but if you are eating food, you are getting plenty as very few foods don’t have this fat. The problem is that we are getting far more than we need.

A mere 150 years ago, our LA intake was between 1-2% of our total calories. Now it is over 10 times that amount. Back then we only consumed 2 to 3 grams of LA a day. Today, that number has jumped to 30 to 40 grams.

What’s so bad about this excessive amount of LA?

When you have excessive LA in your diet, it acts as a metabolic poison in your body. This is because LA is highly susceptible to oxidation, which means it breaks down into harmful metabolites.

These LA metabolites are what can cause severe biological damage inside your body – even worse than that caused by refined sugar and high fructose corn syrup.

This radical increase in the consumption of linoleic acid is a major factor behind the explosion of metabolic disease in our country, including:

  • Insulin resistance
  • Obesity
  • Heart issues
  • Cognitive issues
  • Age-related blindness

Worse, fats like LA can remain in your cell membranes for years – and continue to wreak havoc with your metabolism and promote fat accumulation inflammation and chronic disease.

There is, however, a simple way to help protect your health, but you must first reduce the LA omega-6 fat you’re eating now.

Avocado, salmon, pumpkin seed and nuts

Reclaiming Your Health From the Ravages of Omega-6 Fats

Avoiding high-LA industrially processed and GMO seed oils, like soy canola and corn oils, appears to be an easy task, right?

What makes it so challenging is the fact that linoleic acid is hidden in all processed foods – virtually any packaged, prepared food and most restaurant food.

Meats, like conventionally farmed chicken and pork, contain high levels of oxidized omega-6 fats because of their high-LA grain diets. Even the finest olive oil is a source of linoleic acid.

Replacing processed vegetable oils and the foods that contain them with healthy fats can go a long way toward helping you improve your health and minimize your risk of chronic disease.

And so can increasing your healthy omega-3 fats.

However, reclaiming your health from the ravages of omega-6 fats and promoting a healthy heart, brain and cells is a two-step process...

First, you must reduce the omega-6 fats. Then, at the same time, increase your omega-3s.

Below is a chart that helps you identify healthier choices in cooking oils, so you can avoid the absolutely devastating health-destroying industrial seed oil. The higher the LA percentage, the more dangerous the fat is. It is nearly impossible to be optimally healthy if you are consuming large amounts of toxic oils in the red below. It is best to use fats in the green section.

Cooking Oils % Linoleic Acid
Safflower 70%
Grape seed 70%
Sunflower 68%
Corn 54%
Cottonseed 52%
Soybean 51%
Rice bran 33%
Canola 19%
Olive oil 10%
Avocado 10%
Lard 10%
Palm Oil 10%
Cocoa butter 3%
Tallow (CAFO) 3%
Butter (CAFO) 2%
Coconut Oil 2%
Tallow (Gras Fed) 1%
Butter (Gras Fed) 1%

Remember, simply increasing your omega-3s won’t make the harmful omega-6s go away. While it’s vitally important to raise your omega-3 levels for optimal health, you must reduce your intake of linoleic acid.

A healthy balance between omega-6 fats and omega-3s is a powerful key to health – ideally somewhere between a 5:1 – 1:1 ratio and the lower the better Yet, the amount of omega 6 – LA in particular – the average person now consumes makes that healthy balance impossible to achieve unless you radically reduce your omega-6 fats.

LA is the largest amount of omega-6 in your diet, which is why it is so important to limit your LA intake. Getting enough omega-3 has also become a challenge for many people. As you’re about to see, current levels of omega-3s are alarmingly low in this country and many others.

How Critically Low Omega-3 Levels May Be Placing Your Health at Risk

On-going studies continue to highlight a critical international health problem. Researchers have found extremely low blood levels of omega-3s in the adult populations in many countries around the world, including the U.S. (with the exception of Alaska), and much of Canada and Europe.

As you can see in the map below, far more regions have populations with very low levels (red and orange) than areas with healthy levels (green).

Why are so many areas dismally lower in omega-3s?

The green areas represent populations who have access to and regularly include cold water, omega-3-rich fish in their diets, like wild-caught Alaskan salmon, sardines, herring, anchovies and krill.

What about farmed fish? To speed up fish growth and to enhance omega-3 levels, salmon farmers feed their fish higher amounts of total fat – largely from added pro-inflammatory omega-6 vegetable oils.


More omega-6 fatty acids in farmed salmon – and in your diet in general – only adds to your overall intake of omega-6 fats, and consequently, can adversely impact the health of your heart, brain, and other organs and tissues.

If you don’t regularly eat wild Alaskan salmon, herring, sardines or anchovies, you’re likely not getting enough healthy omega-3s, specifically docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).

To know for sure, I recommend testing your blood for omega-3 on a regular basis. Your blood levels are an accurate measure of the amount of omega-3 in the rest of your body. For your convenience, we offer an affordable, at-home serum omega-3 test, with or without vitamin D testing.

How high should your serum omega-3 levels be? Levels of 8% and above are considered ideal, while 4% and below are associated with health issues and a higher risk for chronic disorders.

In general, low levels of omega-3s are linked with an increased risk of death from all causes as well as cognitive decline.

Why You Need the Omega-3 Fats DHA and EPA

Of all the omega-3 fatty acids, EPA and DHA are the most important. As a structural part of your cell membrane in all your cells, these omega-3s offer benefits for your:

  • Heart health – An Italian study of 11,324 heart attack survivors found that patients supplementing with DHA and EPA helped them maintain optimal cardiovascular health.*
  • Blood vessel health – DHA and EPA improve endothelial function which helps promote growth of new blood vessels.*
  • Brain health – EPA and DHA support healthy cerebral circulation and help keep the dopamine levels in your brain high, increasing neuronal growth in the frontal cortex of your brain (involved in your ability to remember names and faces, retain proper motor function and effectively problem-solve).*
  • Cellular and mitochondrial health – DHA and EPA are important for basic cell division, function of cell receptors and communication within and between cells, and profoundly influence mitochondrial health.*
  • Healthy inflammatory response – The higher your levels of long-chain omega-3s EPA and DHA in your body, the healthier your inflammatory response and overall well-being.*
  • Immune health – Omega-3 fats effectively integrate into the cellular membrane of key immune cells helping to maintain their important properties. Research shows DHA and EPA promote a balanced immune response.*

These are just a few of the many potential benefits of having adequate levels of EPA and DHA. Studies show higher omega-3 levels can especially benefit your heart, colon, bone, joints, brain and immune health*.

Keep in mind, 90% of the fat in your brain is made up of DHA, so DHA is especially important for your brain health and cognition. EPA provides valuable support for your heart and arteries*.

6 Shortcomings of Omega-3 Fish Oil Supplements

To increase their omega-3 intake, many people turn to fish oil supplements. With the exception of clean, pure oils from salmon, krill and herring, I don’t recommend consuming fish oils for the following reasons:

  1. Many fish oil supplements contain synthetic fish oil and other not-natural substances.
  2. Most fish oil supplements deliver their DHA and EPA in the form of ethyl esters – a synthetic substrate with low bioavailability, as opposed to the more preferred triglyceride or phospholipid forms.
  3. Fish oil has a greater potential for contamination. A research team found that 25.9% of the fish oil tested in the U.S. had more than twice the recommended levels of potentially harmful lipid peroxides and 92.5% had measurable amounts of mercury.
  4. Fish oil supplements are more likely to be oxidized. In one analysis of 171 fish oil supplements from 49 brands, scientists found 50% of the samples exceeded one measurement of oxidation and 39% exceeded what is considered safe by international standards.
  5. The potency of fish oil is generally lower than that for herring caviar oil or krill oil, meaning you must take more fish oil to receive the same level of benefits as with herring caviar or krill.
  6. Users of regular fish oils are more likely to report an aftertaste or fishy burps than those taking herring caviar or krill oil, a reflection of the lower absorption potential of fish oil and the common problem of fish oil rancidity.
Herring Fish

The Best Sources for DHA and EPA – Including a Marine Omega-3 Newcomer

So if not with a fish oil supplement, what’s the best way to boost your DHA and EPA levels if you aren’t regularly eating wild caught Alaskan salmon, sardines or herring?

Our ancestors mostly got their omega-3s from eating sea food. However, with rising levels of mercury and other metals, manmade chemicals like polychlorinated biphenyls (PCBs) and other contaminants in the water, that’s becoming an increasingly hazardous option.

Herring Caviar Oil

Omega-3 fat is found in both plant and animal sources, but I prefer marine sources because they have higher levels of DHA and EPA.

While I recommend taking supplemental Krill Oil for omega-3s, Herring Caviar Oil provides an excellent option for those who may be allergic to shellfish or desire an alternative source.

Herring is a medium-sized, oily fish that thrives in the clean, frigid seas off the coast of Norway and other northern countries. Like krill, herring is an abundant species that remains plentiful when harvested responsibly.

Caviar is the roe, or the eggs, of the fish. The caviar from herring is an outstanding source of omega-3 fats that are stored in the most ideal way – as membrane fats complexed with other important nutrients.

Here’s what makes our Herring Caviar Oil so exceptional:

  • It’s a significant source of omega-3 in the preferred phospholipid form, just like krill but with none of the allergic shellfish potential.
  • It has a DHA and EPA ration of 3:1, similar to the perfect ratio of omega-3 fats in mothers’ milk.
  • It has documented high absorption and bioavailability qualities.
  • It is blended with Organic Medium Chain Triglyceride (MCT) oil for additional health benefits.
  • It is a natural source of choline, an important nutrient for your brain, heart, cells, metabolism and nervous system.
  • It is naturally stable and resistant to oxidation because of its high phospholipid levels.
  • Users report minimal fishy aftertaste or burps.
  • It is 100% natural and non-GMO.

Thankfully, we have been able to source an exclusive supply of Herring Caviar Oil – a customized blend of Herring Caviar extract and MCT oil. This blend provides abundant DHA and EPA, along with choline and phospholipids in a highly bioavailable form.

The Secret Behind Herring Caviar Oil’s Bioavailable Omega-3 Fats

DHA and EPA can be delivered to the cells via ethyl esters (ethyl alcohol), triglycerides or phospholipids. The ethyl esters delivery method in fish oil supplements is the least desirable because your liver must process the ethyl alcohol, a process that can release harmful free radicals and cause oxidative stress.

Unlike fish oils, the omega-3s in herring caviar (just like with krill) are delivered in the form of phospholipids, or little packages that carry the fatty acids across your cell membranes and the important blood brain barrier to transport these essential fats to your brain.

Phospholipid-bound omega-3 fatty acids have special advantages in how they are absorbed and utilized by your body. Studies show the phospholipids in herring caviar oil effectively:

  • Incorporate into the cellular membrane to a greater extent than with the triglyceride form of delivery.*
  • Deliver DHA and EPA directly to your cells, including your brain cells through the blood-brain barrier.*
  • Provide the building blocks for your cell membranes.*
  • Regulate cellular transport by functioning as “gate-keepers.”*
  • Help protect your cell membranes from free radical damage.*
  • Make the omega-3 fats more bioavailable or usable by your body.*

Much like with krill oil, the phospholipids in herring roe oil rapidly and effectively deliver the omega-3 fats across your blood-brain barrier and cell membranes, directly into your cells. Additionally, the phospholipids help to protect the omega-3 fats from oxidation, which can damage these highly perishable fats.

The high content of phospholipid-bound EPA and DHA was precisely why we chose herring roe from wild, sustainable Norwegian herring for our product.

Although Krill Oil and Herring Caviar Oil have similar amounts of phospholipid content, our Herring Caviar Oil has a broader spectrum of phospholipids and a higher amount of phospholipid-bound omega-3 DHA while Krill Oil has a higher EPA level.

Both omega fats are vital for health. DHA is especially important for your brain health and cognition. EPA provides valuable support for your heart and arteries*.

Keep in mind, not all fish eggs contain high levels of phospholipids. The percentage of phospholipids in a fish egg varies with the fish species, the developmental stage of the egg, water temperature and life-history features of the adult fish. Herring caviar is rich in beneficial cellular membrane lipids and have reduced levels of storage fats.

Choline: An Integral Part of the Phospholipids in Herring Caviar Oil

Choline, a biologically important vitamin-like nutrient, is actually a component of the phospholipids in Herring Caviar Oil. A part of your cells’ membrane structure, choline is important for many body functions, including:

  • Cognitive health and performance.
  • Mood and mental health.
  • Healthy mitochondrial function.
  • Cardiovascular health, as choline converts homocysteine to methionine (thus helping to prevent a potentially harmful buildup of homocysteine in the blood).
  • Nervous system health and making acetylcholine, a neurotransmitter involved in muscle control, cardiovascular and cognitive performance.
  • Phospholipid synthesis, including phosphatidylcholine, or lecithin, which makes up 40 to 50% of your cellular membranes.
  • Metabolism and fat transport (choline is required for the proper movement of cholesterol from your liver to avoid an unhealthy buildup).
  • Healthy fetal development, including proper neural tube closure, brain development and healthy vision.

As vital a nutrient choline may be, the Dietary Guidelines Advisory Committee, in its latest independent scientific review on the health status of Americans, found that approximately 90% are deficient.

Why You May Be Deficient in Choline

While your liver produces some choline, it’s not enough to meet your body’s needs and prevent a deficiency. You must get choline from your diet. The amount of choline you need depends on many factors, such as your age and gender, but several groups are at especially high risk for choline deficiency, including:

  • Those eating a diet high in healthy saturated fats.
  • Vegetarians and vegans (the best sources of dietary choline are animal foods).
  • Postmenopausal women.
  • People who drink a lot of alcohol.
  • Endurance athletes (marathons and triathlons can deplete choline levels).
  • Pregnant and lactating women.

Some individuals have genetic variances, or polymorphisms, that can increase their need for choline. Certain ethnic and racial groups are more likely to be included in this group.

In my opinion, the fact that Herring Caviar Oil can provide you with a dependable source of supplemental choline makes this product invaluable for not just those at increased risk but for everyone.

The Recently Discovered, Little-Known Fatty Acid in Herring That Helps Raise Your Omega-3 Levels

Herring has always been regarded as a valuable source of marine omega-3s, but a recent discovery offers new insight into how it helps raise your EPA and DHA levels.*

Cetoleic acid is yet another important healthy fat found in herring.

This beneficial fatty acid enhances the other fats in herring and herring caviar oil by stimulating cells to convert short chain omega-3 fatty acids like alpha-linolenic acid (ALA) found in plants into the healthy, longer chain marine omega-3 fats EPA and DHA.*

High levels of this omega-3-enhancing fatty acid is naturally found in herring and herring caviar oil but not other fish species.

Your body has limited ability to make EPA and DHA from ALA, so this recent discovery about herring and the oil from the fish’s eggs is indeed exciting. Like humans, salmon also have limited ability to make EPA and DHA from the ALA in plants.

In one experiment, when salmon were given feed enhanced with cetoleic acid-rich herring oil, they stored 10% more of the marine omega fatty acids EPA and EPA in their bodies.

Human liver cell studies suggest the cetoleic acid in herring and herring caviar oil may help you store healthier marine fatty acids as well.

Norwegian Coastline

Our Herring Caviar Oil Comes from Norwegian Spring-Spawning Herring Rich in DHA and EPA

The herring caviar extract for our Herring Caviar Oil comes to us from Norway and is part of the world’s largest biomass. Norwegian spring-spawning herring is a type of Atlantic herring, a cold water fish that serves as major nutritional sources of EPA and DHA.

Feeding are of spring-spawning herring in the Norwegian coast

Caught along the Norwegian coastline, the fishing takes place during the spawning season in February every year.

When the fishing boats arrive at the local fisheries with their harvest, the herring fillets are separated from the roe.

Previously, the roe or eggs were discarded, so by utilizing them for their omega-3-rich oil, the fisheries are able to repurpose one of the most valuable and nutritional parts of the fish.

The herring roe is gently extracted to preserve the high quality of the caviar extract. Its oil is carefully isolated from the proteins, avoiding oxygen exposure and the use of extreme heat.

A quality control team is present at the fishery throughout the harvesting season to ensure the quality of the herring roe.

All batches of herring caviar extract are carefully examined and tested by our team of experts. Samples are consistently taken throughout the process to examine size, color and water as well as oil-content.

Because fish products that include roe can sometimes contain environmental contaminants, our supplier routinely tests for the following substances:

  • Dioxins and furans (PCBs, PCDD and PCDFs)
  • Benzo(a)pyren, bens(a)anthracene, benzo(b)fluoranthene and chrysene
  • PCB 209 congeners
  • Lead, mercury, arsenic and cadmium

MSC: Your Guarantee of Quality and Sustainability

Herring, like krill, is an ideal source of omega-3s which remains plentiful when harvested responsibly. However, words aren’t enough – you must look for the Marine Stewardship Council, or MSC certification, for evidence that the seafood was responsibly harvested.

We have adopted The Marine Stewardship Council’s (MSC) “boat to plate” mentality and adhere to MSC’s Chain of Custody standard for our Herring Caviar Oil. With MSC certification, every company that handles the product (from harvesting to encapsulation):

  • Has been independently audited to make sure the MSC eco-label is only used on certified sustainable products.
  • Stores MSC-certified items separately.
  • Keeps effective records of MSC-certified products.

There’s a major quality element involved in this “boat to plate” certification. And to me, the traceability of all this is an often overlooked element. Proper traceability:

  • Ensures that the herring are sourced from a MSC-certified fishery.
  • Protects buyers (like you) and fisheries from fraudulent labeling.
  • Avoids risk of fisheries carrying products from illegal, unregulated, and unreported fishing.

Our supplier for our Herring Caviar Oil provides 100% traceability of the herring from sea to shelf in a controlled value chain: from harvesting, processing and logistics to final processing, product specs, and internal and external audits.

That means we’re able to trace the herring back to the exact location of harvest (through GPS systems aboard each vessel). Each bottle is traceable back to the Antarctic location where the fish was actually harvested.

Your Added Assurance Against Leakage and Spoilage: Our Airtight Nitrogen ‘Freshness Bubble’

While spoilage isn’t a big issue with Herring Caviar Oil because of its high phospholipid content, we took extra measures to make sure air intrusion and spoilage or rancidity wouldn’t be a problem at all.

Same for leakage. The last thing you want is to receive a product that has an issue with leakage from the capsules.

For our Herring Caviar Oil, we use a hard capsule instead of a softgel to seal the air out for freshness and to help prevent leakage.

Our hard capsules use innovative “Fusion Technology” to seal the two-piece capsule. This extraordinary liquid capsule technology can provide many beneficial advantages over others, because it:

  • Reduces oxidation potential by flushing the liquid formulation with nitrogen during the capsule-filling process – creating a “freshness bubble.”
  • Ensures two-piece capsules are hermetically sealed to significantly reduce the potential for leakage – yielding a precisely tight, one-piece capsule.
  • Enhances shelf-life through exemplary filling and sealing processes.

Plus, since the capsules are so tightly sealed, you won’t even smell the Herring Caviar Oil.

Optimize Your Omega-3 Levels with the “Other” Exceptional Marine Source – Herring Caviar Oil

Herring Caviar Oil

When selecting a supplement for omega-3 fatty acids, you now have an exciting, additional choice. Why choose Herring Caviar Oil over fish oil or other sources of omega-3?

Our exclusive Herring Caviar Oil:

  • Is a significant source of omega-3 in the preferred phospholipid form.
  • Has a DHA and EPA ration of 3:1, similar to the perfect ratio of omega-3 fats in mothers’ milk.
  • Has documented high absorption and bioavailability qualities.
  • Is blended with MCT oil for additional health benefits.
  • Is a natural source of choline, an important nutrient for your brain, heart, cells, metabolism and nervous system.
  • Is naturally stable and resistant to oxidation because of its high phospholipid levels.
  • Leaves behind minimal or no fishy aftertaste or burps.
  • Is 100% natural and non-GMO.

An excellent alternative to or additional choice to use alongside, or alternate with, our Krill Oil, Herring Caviar Oil is an outstanding source of the valuable omega-3 fats DHA and EPA, plus phospholipids and choline, that I know you’re going to love. Order your supply today.

Best Selling!
Limited Time Offer!
One Day Only!
Hide Offer
% Off + Free Shipping**
on Herring Caviar Oil 90-Day
Offer ends 4/3/2022. While supplies last.
Herring Caviar Oil
90-Day Supply | 180 Capsules Per Bottle
Herring Caviar Oil
30-Day Supply | 60 Capsules Per Bottle
Choose the Size:
Only $0.88 per day
Your Price: $78.97
Savings: $30.72 (28%)
Order Now
Only $1.00 per day
Your Price: $29.97
Savings: $7.52 (20%)
Order Now
Money-Back Guarantee Seal

Our products are subject to a Money Back Guarantee. If you are not satisfied with your purchase of this product, please see details below regarding our return policy guidelines.

See our full return policy details


Toll Free: 877-985-2695 | Int'l Customers : 239-599-9500
MON - FRI (8am - 9pm EST) | SAT (9am - 6pm EST)

Frequently Asked Questions
  1. 1. I’m currently taking Krill Oil. How do I decide if I should take Herring Caviar Oil, Krill Oil or both?

    For those who want an alternative to Krill Oil or who have shellfish allergies, Herring Caviar Oil is another outstanding marine source of omega-3 fatty acids. While both Krill Oil and Herring Caviar Oil contain phospholipids, each oil is a little different. Herring Caviar Oil is higher in DHA, and Krill Oil is higher in EPA. For optimal omega-3 benefits, consider alternating between the two.

  2. 2. The cholesterol content in Herring Caviar Oil is higher than that of Krill Oil. Should I be concerned?

    No. Not only do the most recent studies show cholesterol is essential for health, fish cholesterol is different from other forms of cholesterol. The cholesterol esters in Herring Caviar Oil contain DHA, making them an essential component of the oil for optimal health.

  • If you have blood coagulation condition or are taking anticoagulants such as Warfarin (Coumadin®), do not use Herring Caviar Oil.

By continuing to browse our site you agree to our use of cookies, Privacy Policy and Terms of Service.