Unlock Your Pure Potential, and Recharge With Low-Calorie, Sugar-Free Electrolytes

Whether you’re an athlete aiming to perfect your game or someone who just wants more power to get through the day, electrolytes can make all the difference. Fueling your body with the right ingredients helps you become the strongest version of yourself, both mentally and physically.

  • Electrolytes are electrically charged minerals that help your body maintain healthy, normal fluid levels in your blood, and inside and outside your cells for optimal hydration, power and strength.
  • Each delicious, single serving of Pure Power Electrolytes provides a powerhouse blend of electrolytes, including Magnesium from Dimagnesium Malate, Chloride from Sea Salt, Sodium from Sodium Bicarbonate and Sea Salt, and Potassium from Coconut Water and Potassium Bicarbonate, with zero grams of sugar.
  • Pure Power Electrolytes is Certified for Sport® by the National Sanitation Foundation (NSF) International, which assures the product contains only what is printed on the label and does not include any of the 272+ substances banned by major athletic organizations.

Electrolytes – those essential minerals found in your tissues, blood, urine and other bodily fluids – are crucial to your body’s healthy, normal functioning. Here are just a few of the many roles electrolytes play in your body:

  • Help maintain a normal blood pH (acid/alkaline balance)
  • Promote healthy muscle contractions, including your heart muscles
  • Regulate your body’s fluid levels
  • Support normal blood clotting
  • Send signals from your heart, muscle and nerve cells to your other cells
  • Help your body build new tissue and cells

A proper balance of electrolytes is key. Electrolyte levels must remain within a narrow and precise range, or serious issues may arise.

An electrolyte imbalance can occur for a number of reasons. Certain health conditions can lead to an imbalance, as well as not taking in enough electrolytes after losing fluids due to sweating, fever, vomiting or diarrhea.

You can even run low on electrolytes and feel its effects for a very simple reason…

Woman resting after jogging

Why You May Be Feeling Tired

Do you sometimes wake up feeling tired, even after a good night’s rest? Or do you find it difficult – if not impossible – to awaken on time without an alarm?

If the answer to either is “yes,” and you find yourself needing to refill your coffee cup to get through your day, you’re not alone.

A recent poll found that only one in seven Americans wakes up feeling fully refreshed every day. Nearly half, or 45%, of those sleeping seven to eight hours each night report feeling tired as much as three times a week.

Surprisingly, feeling tired isn’t always due to lack of sleep. You may simply be dehydrated.

It’s estimated that 75% of Americans may be chronically dehydrated. Most people simply don’t drink enough water, but other factors can put you at risk for dehydration, too.

Think about it… your body is 60% water, muscles are 75% water, and your brain 85%. Doesn’t it make sense they would be affected if you didn’t consume sufficient water?

Even mild dehydration can impact your everyday performance. Research shows that as little as 1% below optimal hydration levels can cause you to feel significantly more tired and mentally unfocused than if you were properly hydrated.

Physical activity can compound the situation, too. A study looked at the combined effects of mild dehydration and exercise on cognitive performance and mood of 26 young men.

Adverse changes in vigilance and cognition were reported by the men, along with increased tension and anxiety, as well as fatigue. How could just a slight drop in your hydration have such a dramatic effect on your energy and mood?

How Dehydration Affects Your Performance and Health

Dehydration can make you feel tired, affect your mood and even your motivation. Plus, it can have major effects on your health…

When you’re dehydrated, your blood volume decreases, sometimes with a corresponding drop in blood pressure (but not always).

Decreased blood volume and blood pressure can mean less blood flow to your vital organs, such as your brain and heart.

Your blood flow delivers nutrients and oxygen to your organs, so it’s easy to see how even a slight decrease in blood flow due to dehydration might leave you feeling less mentally sharp and less energetic.

Your muscles suffer, too, from a lack of oxygen and nutrients. This can lead you to feeling fatigued faster and having less endurance, which can ultimately affect your physical performance.

It’s not only your brain, heart and muscles that pay the price of dehydration – your cells and tissues can suffer, too.

Every cell in your body, as well as your organs, muscles and body systems, require a certain ratio of water and something else – electrolytes – to function properly.

Electrolytes play a particularly important role in keeping your heart, muscle and nerve cells functioning optimally.

Man drinking water

Rehydrate Your Body as You Recharge Your Electrolytes With Pure Power Electrolytes

To become the strongest version of you – and help you unlock your pure potential, mentally or physically – you need the right ingredients: water and electrolytes.

When hydrating (and rehydrating) your body, electrolytes are key. Drinking too much water – without getting enough electrolytes, especially sodium – can lead to overhydration.

Also known as hyponatremia, overhydration is a potentially dangerous situation that causes your blood sodium levels to drop too low. This can lead to muscle cramps and weakness, nausea, vomiting, lethargy, headaches, and confusion.

Besides sodium, two other electrolytes are frequently involved in electrolyte imbalances – potassium and chloride. To be truly useful, any electrolyte drink you choose must include these three electrolytes.

 
    Pure Power Electrolytes  

To help you get the essential electrolytes you need to function at your peak, we’ve formulated Pure Power Electrolytes, our premier powdered electrolyte formula.

Individually packaged, each single-serving packet of Pure Power Electrolytes provides a powerhouse of electrolytes, including:

  • Chloride from Sea Salt.
  • Sodium from Sodium Bicarbonate and Sea Salt.
  • Potassium from Coconut Water and Potassium Bicarbonate.
  • Magnesium from Dimagnesium Malate.

Simply mix a packet with 16 oz. of water or your favorite beverage, and you’re ready to go. More is recommended for a diluted flavor.

Sugar is the last thing your body needs when you are dehydrated and electrolyte-depleted, so I recommend avoiding sugar-sweetened drinks.

Sweetened with Organic Stevia, Pure Power Electrolytes contains zero grams of sugar, 5 calories and 1 gram of carbs per serving, making it the perfect keto-friendly and low-calorie option for enhanced hydration while rebalancing your body’s electrolytes.

Fast, convenient hydration has never been tastier, either. Pure Power Electrolytes comes in a delicious powder that, once added to water, provides a silky-smooth base of coconut water, with a natural watermelon and cucumber flavor.

Best of all, there are no artificial flavors or colors in Pure Power Electrolytes.

Let’s take a closer look at why these electrolytes are so important…

Are You Getting Enough Salt?

Many people believe they should limit their salt intake – and some doctors still prescribe low sodium diets for blood pressure and heart issues. But is it really a good idea for most people to eat less salt?

In the 1600s, the average person consumed about 100 grams of salt each day. Today, the average intake is about one-tenth that, or 10 grams of salt or less per day.

And guess what? The incidence of blood pressure and heart concerns has never been higher!

In fact, researchers have discovered a link between low sodium diets and an increased risk of death – about a 160% higher risk – in people with heart concerns.

They also found that low sodium intake may actually raise the risk of death for those with blood sugar issues.

A deficiency in salt – sodium chloride – can also…

  • Reduce your absorption of vitamin C, and impact your bone health and strength.
  • Impair digestion and contribute to acid reflux, as the chloride in salt makes up hydrochloric acid to break down food in your stomach.
  • Potentially lead to an increase in insulin resistance in healthy individuals.
  • Raise your levels of triglycerides and LDL cholesterol.
  • Impact your performance if you are an athlete.

Consuming any type of salt isn’t the answer. Even some of the best sea salts derived from our oceans today contain many pollutants, like plastics and traces of heavy metals.

Salt types

The Type of Salt Your Body Needs Matters

There’s no question your body needs salt, or specifically, the chlorine and sodium and other trace minerals found in pure salt.

However, there’s a big difference in what sits in most salt shakers and what your body actually requires for optimal function.

Common table salt (sodium chloride) is a refined, processed salt that is “chemically cleaned”. This type of refined salt, which lacks the important minerals that your body needs, is what’s added to almost every preserved product and processed food.

Inorganic sodium chloride from refined salt can actually work against maintaining an ideal fluid balance and can overburden your body’s elimination systems, including your liver, kidneys, intestines, respiratory tract, skin and lymph system.

Unrefined salt, on the other hand, contains naturally occurring trace minerals, including potassium, to help support proper fluid balance.

The potassium in unrefined salt encourages your kidneys to excrete excess amounts of sodium, thus helping to preserve your crucial sodium-to-potassium ratio.

Your body functions optimally when it has adequate mineral levels and salt intake. Only unrefined salt can provide both of these requirements.

However, even certain unrefined salts can be problematic. To tackle the serious issues of pollution, heavy metals and plastics, many sea salt producers are now refining their salt, which removes many, if not all the beneficial minerals.

Bottom line… Most of today's sea salt simply isn’t as healthy as it once was.

The Ideal Salt for Your Body: Pure Ancient Sea Salt

All salt comes from the same original source – the sea. While some of the salt we consume today is collected from the actual sea, some salt is harvested from vast underground deposits from oceans that dried up many centuries ago, long before industrial pollution became an issue.

Millions of years ago an ancient sea called the Sundance Sea covered what’s now the Western United States and the Pacific Northwest. Geologists believe this large inland sea formed during the Jurassic Period – a time of warm, wet climate and abundant life, including dinosaurs.

During this period, the Sundance Sea flooded and evaporated repeatedly. Eventually, the earth shifted and the waters of the Sundance Sea completely retreated beneath the surface, leaving behind a massive, underground mountain of natural, crystalized salt.

Because it is underground, protected under layers of volcanic ash and bentonite clay that deposited long before the earth experienced modern-day pollution, this salt deposit remains protected from manmade pollution and microplastics.

Located in Utah, this unique pink salt is as pure and natural as salt comes. This unrefined salt provides more than 60 natural trace minerals, including potassium.

Known as Real Salt® Ancient Sea Salt, it’s the only ancient sea salt sustainably harvested in the U.S. from a single traceable source.

Our Pure Power Electrolytes contains this pristine ancient sea salt to provide you with chloride and sodium, as well as its full array of trace minerals.

Coconut

A Superior Source of Potassium, Straight From the Tropics

As we’ve seen, potassium works together with sodium to help maintain a healthy water balance and body pH, or acid-base balance.

This important mineral also affects how your body stores glycogen, or your muscles’ source of energy. Low levels of potassium can lead to muscle spasms, cramps, paralysis and respiratory issues.

In addition to ancient sea salt, a good source of potassium is coconut water – which is why we’ve added concentrated coconut water as a base for our Pure Power Electrolytes.

Coconut water is the clear liquid found inside young coconuts. Unlike higher-fat coconut milk, which also contains ground coconut meat, coconut water is 94% water and is low in sugar, calories and fat.

Slightly sweet and with a touch of tropical flavor, coconut water is a goldmine for electrolytes, like potassium, sodium and magnesium. Coconut water itself also offers some potential health benefits:

  • Contains antioxidants that may help squelch damaging free radicals*
  • Promotes blood sugar health, as well as healthy insulin sensitivity*
  • Supports kidney health with its natural ‘flushing’ effects*
  • Promotes healthy blood pressure levels already in the normal range*
  • Supports heart health, along with healthy lipid profiles*

A small study of eight physically active men found that coconut water was more effective for improving exercise capacity in the heat than either plain water or a sports drink.*

A Real Workhorse for Your Muscles, Bone and Brain

Magnesium is the fourth most abundant mineral in your body and one that as many as 80% of individuals may not be receiving enough of from diet alone.

People middle-aged and older are especially at risk because your body’s ability to absorb magnesium decreases with age. Plus, if you eat non-organic food, the magnesium levels are lower due to chemical fertilizers and pesticides.

Dimagnesium Malate is magnesium bound to malic acid, making it a highly bioavailable form of magnesium. Malic acid is naturally found in fruits and vegetables, and plays an important role in your body’s energy-producing Kreb’s cycle.

So why is Dimagnesium Malate so essential for recharging your electrolytes?

Studies show it helps…

  • Maintain optimal levels of magnesium in your blood.*
  • Your body work properly, all the way down to your tissues, cells, proteins and DNA.*
  • Regulate metabolism and growth.*
  • Build muscle and helps your muscles perform better by assisting in contraction and relaxation.*
  • Assist proper brain and nerve function by aiding in the transmission of information from your brain to the rest of your body.*
  • Promote optimal bone development and bone integrity.*

Studies consistently show that magnesium status strongly affects muscle performance in all ages.* In one study involving 1,453 older adults, higher serum levels of magnesium were associated with improved grip strength, lower-leg power, knee extension torque and ankle isometric strength.*

Comparing it with other popular forms of magnesium, such as magnesium oxide and magnesium citrate, magnesium malate came out on top for rapid absorption and tissue penetration in an animal study.*

Plus, blood serum levels remained high for an extended period of time with magnesium malate – another clear advantage of this form of magnesium.*

Woman lifting weights

5 Occasions When Pure Power Electrolytes Fit the Bill

Your need for electrolytes is a personal issue. How many you lose during exercise will depend on your weight, level of fitness, the intensity of your workout, how long you exercise, how much you sweat, and the degree of heat and humidity in your environment.

So when should you consider using Pure Power Electrolytes?

  1. You’re sweating heavily during activity or exercise.

    When you sweat, you not only lose water, you also lose electrolytes. Pure Power Electrolytes replenishes the electrolytes most likely to be lost in sweat.

  2. You’re exercising in a hot and humid climate, or for an extended period of time.

    Especially if your workout will be a high-intensity one, you’ll want to refuel with Pure Power Electrolytes during or after exercise. The loss of sweat (and electrolytes) during prolonged or high-intensity exercise can be enough to cause a water and electrolyte imbalance, and impair your performance.

  3. You’re receiving warning signs that you need electrolytes.

    It’s important to listen to your body to ensure you stay both hydrated and recharged with the proper amounts of electrolytes. When your electrolyte levels drop, it’s normal to experience fatigue, nausea, headaches and muscle cramps. Recharging with Pure Power Electrolytes can help you bring your electrolytes back into balance and feel recharged.*

  4. You’re using the sauna.

    The deep sweating you experience from sauna use leads to many positive health benefits as long as you replenish the electrolytes lost in your sweat. Ideally, consume Pure Power Electrolytes before entering the sauna.

  5. You’re feeling tired or run down.

    As I pointed out earlier, when you are dehydrated – and likely low in both water and electrolytes – it’s common to feel low energy or unfocused mentally. Pure Power Electrolytes mixed according to directions can help replenish both, leaving you feeling recharged.*

NSF Certified for Sport® for Quality, Purity and Safety

There is no shortage of dietary supplements aimed at athletes promising extra strength and power. However, many of them can’t be trusted.

Some of the products do not contain the ingredients or quantities shown on the label, and others may contain unwanted or even banned substances.

Consumers have a good reason to be concerned, as it can be difficult to know which products you can really trust.

With the goal of providing individuals with safer choices when selecting dietary supplements, National Sanitation Foundation (NSF) International has developed the first truly independent testing standard and product certification program known as NSF/ANSI 173.

NSF International’s Certified for Sport® program meets the growing demands of athletes, coaches and all those concerned about banned substances in dietary supplements and functional foods.

Pure Power Electrolytes is Certified for Sport® by NSF International, the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League and the Canadian Football League.

Certified for Sport® is also recommended by the NFL, NBA, PGA, LPGA, CCES, CPSDA, iNADO, Ironman, NASCAR, Taylor Hooton Foundation and many other organizations seeking to mitigate the risks of contaminated dietary supplements.

There are many quality components of the Certified for Sport® certification program:

  • The product is manufactured at a facility that is GMP registered and audited up to two times per year for quality and safety by NSF International to comply with the U.S. FDA’s Good Manufacturing Practice (GMP) requirements.
  • Toxicological review of the label to make sure all ingredients are allowed to be in a dietary supplement and that the amount of each ingredient does not exceed typical use levels established by NSF.
  • The product and label are tested to verify product formulation and label claims to be sure that what’s on the label is in the product. Then chemical and contaminant testing is conducted to make sure there are no potentially harmful levels of specific contaminants, pesticides, heavy metals and more.
  • Products are tested for more than 272 substances which are banned by major athletic organizations and anti-doping associations.

When you choose Pure Power Electrolytes, you can rest easy knowing it’s a product you can trust.

Woman lifting dumbbell

Unlock Your Pure Potential With Pure Power Electrolytes

To become the strongest version of you – and help you unlock your pure potential – you need both water and electrolytes.

Each convenient single-serving packet of Pure Power Electrolytes provides fast, easy hydration in a delicious, silky-smooth viscous base of coconut water, with a natural watermelon and cucumber flavor.

And best of all, Pure Power Electrolytes contains zero grams of sugar and only 5 calories per serving. It’s keto-friendly, gluten free and contains no genetically engineered ingredients.

Fueling your body with the right ingredients truly gives you the power to become the strongest version of yourself – both physically and mentally. And electrolytes are certainly some of those “right ingredients”.

Support your active lifestyle with Pure Power Electrolytes, and order your supply today.

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FAQ
  1. 1. Is there a limit as to how many packets of Pure Power Electrolytes I can consume each day?

    No, you can use Pure Power Electrolytes as needed or desired. You would have to consume a large quantity to feel an adverse effect, such as upset stomach.

  2. 2. What’s the best way to take Pure Power Electrolytes?

    Simply mix each packet of Pure Power Electrolytes with16 oz. of water or your beverage of choice. More is recommended for a diluted flavor. Conveniently packaged in single-serving packets, Pure Power Electrolytes are perfect for travel and to take along on outdoor activities, or the gym, school and work.

  3. 3. Pure Power Electrolytes contains Real Salt® Ancient Sea Salt. Isn’t it bad to consume a lot of salt?

    To the contrary of popular belief, many people don’t get enough high-quality salt. In fact, researchers have discovered a link between low sodium intake and an increased risk of death for people with either heart concerns or blood sugar issues.

    Too little salt can also…

    • Reduce your absorption of vitamin C, and impact your bone health and strength.
    • Impair digestion and contribute to acid reflux, as the chloride in salt makes up hydrochloric acid to break down food in your stomach.
    • Potentially lead to an increase in insulin resistance in healthy individuals.
    • Raise your levels of triglycerides and LDL cholesterol.
    • Impact your performance if you are an athlete.

    What matters most is the type of salt you consume. Real Salt® Ancient Sea Salt provides natural chloride and sodium, as well as a full array of trace minerals.

  4. 4. What does it mean when a product is NSF Certified for Sport®?

    NSF International’s Certified for Sport® program meets the growing demands of athletes, coaches and all those concerned about banned substances in dietary supplements and functional foods.

    There are numerous quality components of the Certified for Sport® certification program:

    • The product is manufactured at a facility that is GMP registered and audited up to two times per year for quality and safety by NSF International to comply with the U.S. FDA’s Good Manufacturing Practice (GMP) requirements.
    • Toxicological review of the label to make sure all ingredients are allowed to be in a dietary supplement and that the amount of each ingredient does not exceed typical use levels established by NSF.
    • The product and label are tested to verify product formulation and label claims to be sure that what’s on the label is in the product. Then chemical and contaminant testing is conducted to make sure there are no potentially harmful levels of specific contaminants, pesticides, heavy metals and more.
    • Products are tested for more than 272 substances which are banned by major athletic organizations and anti-doping associations.

    Pure Power Electrolytes is NSF Certified for Sport® so you can be sure you have a safe, top-quality supplement you can trust.


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