Build Muscle Better and Faster, While Gaining Focus, Energy and Strength with Pure Power

Whether your goal is to push past your plateau and beat the competition, or simply to seek greater balance to recharge your mind and body at any age, this clean, NSF Certified for Sport® performance-based formula can help you get it done.*

  • BCAAs, or Branched Chain Amino Acids, help your body remain in a positive balance to promote muscle growth, repair and reduce muscle soreness after workouts. Beta-Alanine improves your endurance, increases strength and optimizes recovery.*
  • Our performance-based formula, Pure Power BCAA + Beta-Alanine provides 6 grams of BCAAs, including L-Leucine, L-Isoleucine and L-Valine, plus 2 grams of the only globally patented beta-alanine on the market, CarnoSyn® Beta-Alanine.
  • BCAA + Beta-Alanine is Certified for Sport® by the National Sanitation Foundation (NSF) International, which assures the product contains only what is printed on the label and does not include any of the 272+ substances banned by major athletic organizations.

There’s an athlete inside all of us, wanting to do more and be more.

Perhaps for you that athlete wants nothing more than to have the strength, speed and confidence to gain the edge on your competition.

Or maybe you just want to perform better today – and even better tomorrow – with the focus, energy and stamina to do so.

Whatever your level of physical ability, or age, optimal balance and harmony to recharge your body and mind matter just as much as any muscle-building tip.

Sports nutrition has evolved to provide the guidelines and support that both competitive athletes and active adults require.

Truly the foundation of athletic success, this specialized type of nutrition helps you perform at your best, whatever that means for you. A well-rounded program includes diet, fluids and nutrients to keep your body well hydrated and functioning at peak levels.

As every individual is unique, so are your individual goals. Your goals may include enhancing athletic performance, getting shredded – or gaining lean muscle mass, or simply improving your body composition.

Protein shake

Using Amino Acids to Sharpen Your Edge

Amino acids have gained much attention in recent years in sports nutrition.

However, it’s important to realize that not all amino acids act the same in your body.

Essential amino acids are those your body cannot make itself. Rather, they must be obtained from the food you eat or nutritional supplements.

There are nine essential amino acids needed for protein synthesis to occur.

Of the nine essential amino acids, three are considered branched chain amino acids (BCAAs) – for their branched-like structure.

BCAAs are key to stimulating muscle protein synthesis – and matter most to athletes, as they can help make greater gains in both muscle mass and strength.

Muscle growth benefits from BCAAs are similar to that of eating high levels of protein, except BCAAs offer the additional advantage of helping to reduce muscle soreness for faster recovery after workouts.*

These exceptional amino acids can also be metabolized into energy and lead to higher levels of ATP, or adenosine-5-triphosphate – your cells’ natural energy “currency” that plays a key role in cellular energy storage and transfer as well as digestion.

Using BCAAs for energy decreases lactic acid levels in the muscle, which can help postpone fatigue, allowing you to work out longer and harder.

5 Simple Ways to Boost Your Athletic Performance

  1. Eat enough protein. Serious athletes need 30 to 40 grams of protein four times a day.

  2. While professional athletes should preload with complex carbs, others should consider exercising in a fasted state to maximize autophagy, burn fat for fuel, and help spare glycogen – important for anaerobic performance.

  3. Avoid hydrating with plain water. The addition of salt and electrolytes are essential for optimal hydration. If you are a highly competitive athlete, consider dehydration acclimation to boost your blood volume.

  4. Cool down effectively during your workout by applying cool water to the palms of your hands, ears and face as well as the bottoms of your feet (rather than your chest or back).

  5. Consider adding branched chain amino acids (BCAAs) and beta alanine to your supplement regime to optimize muscle gain and for the formation of carnosine, which helps slow the aging of cells and protects against mitochondrial dysfunction.*

The ABCs of BCAAs

For athletic performance, the three most important essential amino acids are the BCAAs leucine, isoleucine and valine.

Considered the building blocks of protein, these BCAAs benefit your muscles, energy and overall performance in multiple ways:

  • Help build muscle better and faster*

  • Reduce the breakdown of muscle mass*

  • Improve muscle recovery after exercise and reduce soreness*

  • Help repair and rebuild lean muscle mass*

  • Delay muscle fatigue so you can work harder and longer*

  • Increase energy levels and endurance*

  • Improve body composition*

When you work out, your body uses BCAAs for fuel when its glycogen (energy) stores become depleted. If the levels of BCAAs stored in your body run low, your body can no longer repair itself properly.

Worse, if you burn through your stored BCAAs while doing high-intensity training, your body will start breaking down muscle mass for fuel – something no athlete wants to happen.

By making sure you have enough BCAAs, you can help your body maintain a positive balance, promote muscle repair and growth, and reduce exercise-related muscle soreness.

Exercise

BCAAs: A Non-Negotiable for Serious Athletes

If you are a serious – or even a professional – athlete, BCAAs may be one of the most important, if not the most important ingredient for fueling your body.

Studies show the potential benefits of BCAAs fall into one or more categories. Here are just a few…

  • Lean muscle mass

  • In a study with 36 strength-trained males who had practiced resistance training for at least two years, those taking a BCAA supplement (rather than a sports drink containing 28 grams of carbs, or 28 grams of whey protein) saw an improvement in lean muscle mass and a decrease in the percentage of body fat.*

  • Exercise performance

  • In a study with 26 college-age males, one group took a BCAA supplement and the other a placebo. Both groups were asked to cycle to exhaustion. In the BCAA group, blood levels of serotonin were lower during activity – an important brain chemical involved in exercise fatigue. BCAA supplementation also enhanced energy metabolism and lowered markers of muscle damage.*

  • Helps limit skeletal muscle damage or injury

  • During high-intensity and endurance exercises, muscle damage can occur from mechanical strain and the resulting inflammatory process that occurs post activity. A systematic review of the research suggests that high enough levels – and an initial loading period – of BCAAs can help reduce the muscle damage that occurs during endurance and high-intensity exercises.*

When shopping for BCAAs, be sure they are present in their ideal ratio – 2:1:1 – two parts L-Leucine to one part L-Isoleucine and L-Valine for optimal results.

Not Just for Pro Athletes, BCAAs Are Also a Go-To for Aging Bodies*

Anyone who has celebrated more than a few decades of birthdays can tell you… Aging is not kind to your muscle mass.

As you grow older, it’s not unusual to experience a progressive loss of muscle mass. This condition, known as sarcopenia, can lead to muscle weakness and limit your mobility.

But that’s not all… The loss of skeletal muscle can also adversely affect your metabolism, circulation and cognition. Skeletal muscle helps regulate the function of your organs and plays a role in immune health.

Sarcopenia increases your risks of injury and disability as well as your loss of independence. It’s probably the biggest threat to your healthy lifestyle.

Researchers now believe that aging – and resulting sarcopenia – may be associated with changes in how your muscle protein metabolism responds to the food you eat.

Studies involving large groups of older, as well as younger individuals, concluded that although muscle mass does decrease with age, muscle protein anabolism (muscle formation) can be directly stimulated by providing the right amino acids.

BCAAs have been shown to be especially valuable for the elderly as research shows these special amino acids acutely stimulate muscle protein synthesis in older adults.*

It appears to all come down to leucine… Researchers believe the extra amount of leucine in BCAAs may be able to overcome the age-related resistance of muscle proteins to leucine.

Leucine is the most potent of the BCAAs for the stimulation of muscle protein synthesis, and it achieves this through the well-known mammalian target of rapamycin (mTOR) signaling pathway.

In addition to BCAAs, I recommend adding blood flow restriction (BFR) training to your strength training routine. Building muscle with BFR is massively important for preventing frailty and protecting your healthy lifespan as you grow older.

What Some BCAA Suppliers Don’t Want You to Know

While we’re on the topic of BCAAs, there’s something you need to know… Suppliers have successfully kept a couple of dirty little secrets about BCAAs hidden for years – and still do whenever they can.

BCAAs can be sourced from either plants or animals, and traditionally, most have come from animal sources. Keratin – the protein found in your hair follicles – is the main source of animal-based BCAAs.

So, here’s the first dirty little secret… Many BCAAs are made from inexpensive, untested ingredients derived from the keratin from human hair, animal skin and bird feathers.

The extraction process of these animal based BCAAs is an intensive one, involving harsh acids, chemicals and solvents.

When BCAAs come from plants, they are usually derived from either soy or corn.

This is the second dirty little secret… Because soy and corn are two of the most bioengineered crops in the U.S. today, most plant BCAAs come from GMO grains.

Clean, non-GMO plant-based BCAAs are made through the process of fermentation, using probiotic bacteria and a plant source to provide concentrated amounts of leucine, iso-leucine and valine. They also avoid harsh chemical processing, are vegan friendly and support optimal digestion.

When you shop for BCAAs, always look for those labeled “fermented vegan” and ideally non-GMO. If the source is not stated, that’s a tip-off the BCAAs came from an inexpensive animal source.

Why can’t you just assume that all suppliers produce their BCAAs according to a responsible and sustainable method?

It all comes down to cost. Producing BCAAs from non-GMO plant-based sources costs more – as much as four times more.

And it’s much less expensive to manufacture BCAAs from animal parts, such as pig fur, duck feathers, hair and other components, and then add artificial colors and flavoring, as well as sweeteners to make the final product appealing to the consumer.

Why Beta-Alanine Matters for Your Performance

There’s another amino acid that works synergistically with BCAAs to improve exercise performance, endurance and muscle growth, and it enables fast recovery after workouts. All while increasing your mental clarity and focus…

Beta-alanine, a non-essential amino acid produced in your body, binds with naturally occurring histidine to form carnosine, an important dipeptide that buffers lactic acid from muscle tissue – the by-product that makes your muscles feel tired and achy after exercise.

Over time, carnosine helps you build endurance and reduces recovery time to allow you to reach peak performance.

The amount of beta-alanine you have stored in your body determines how much carnosine your body can produce. Also essential for cell health, carnosine helps slow the aging of cells and protects against mitochondrial dysfunction.

Beta-alanine offers tremendous value for at least three other groups of individuals, too, besides body builders…

  1. Anyone with metabolic health challenges (excess tummy fat can be a red flag), which most Americans do have. Beta-alanine supports metabolic health, including healthy fasting glucose levels.*

  2. Older individuals, as muscle carnosine levels decline along with the age-related decrease in muscle mass. Beta-alanine supports increased muscle mass in the aging population.*

  3. Anyone who eats vegetarian or little red meat, as you likely have lower levels of carnosine in your muscles, which can lead to difficulty building muscle. The synthesis of beta-alanine in your liver – the only source available to vegetarians – is very low in humans and can only maintain low levels of muscle carnosine.

So, why not just take a carnosine supplement?

While carnosine supplements offer many positive health benefits, if your goal is to help your body produce carnosine, taking a precursor – such as beta-alanine – is typically more effective than the actual substance you’re trying to increase (carnosine).

Research shows that with carnosine supplements, only a very small amount of beta-alanine is found in the blood stream. While enough histidine is naturally present in your body to meet the demands of muscles to create carnosine, your body can only make carnosine when you have enough beta-alanine.

Pure Power BCAA

Unlock Your Pure Potential with Pure Power BCAA + Beta-Alanine

Pure Power BCAA + Beta-Alanine

To provide you with the ultimate in performance-based formulas utilizing the BCAAs valine, leucine and isoleucine as well as beta-alanine, we’ve created Pure Power BCAA + Beta-Alanine.

Pure Power BCAA + Beta-Alanine is a delicious tropical punch-flavored powder designed to be mixed with water or your favorite beverage, and consumed before, during or after your workout.

Sweetened only with Organic Steviol Glycosides from Organic Stevia rebaudiana Leaf – and no sugars or artificial sweeteners, you can enjoy the bright natural flavors of pineapple, tangerine and mango without worries of extra calories or carbs.

Most importantly, Pure Power BCAA + Beta-Alanine contains all three BCAAs from clean, fermented vegan sources in the preferred ratio of 2:1:1 – 3 grams of L-Leucine, 1.5 grams of L-Isoleucine and 1.5 grams L-Valine.

For our Pure Power BCAA + Beta-Alanine, we went the extra mile to bring you the best – the inclusion of the only patented beta-alanine.

CarnoSyn® Beta-alanine is…

  • The only globally patented beta-alanine.

  • Shown to build more muscle faster by extending endurance, expediting recovery and enhancing mental focus.

  • Supported by more than 55 independent studies.

  • Manufactured under a stringent quality control process.

  • Certified by national and international agencies to be safe and effective.

  • Pure and free of any banned substances.

Why CarnoSyn® Beta-Alanine?

What makes CarnoSyn® Beta-alanine better than regular beta-alanine?

For years, research scientist Dr. Roger Harris focused his attention on beta-alanine and muscle carnosine to learn how to best optimize muscle building.

Dr. Harris discovered that most normal diets do not contain enough naturally occurring beta-alanine to boost carnosine production and increase athletic performance.

But when working with the patented form of beta-alanine – CarnoSyn® – he discovered that it combined easily with naturally occurring histidine to form muscle carnosine.

After testing histidine levels in the body, he learned that the limiting factor was indeed the level of CarnoSyn® beta-alanine.

In Dr. Harris’ own words…

“The patented use of beta-alanine has resulted in a significant advancement in muscle performance technology. Over 55 clinical studies support the performance benefits of CarnoSyn® and SR CarnoSyn® beta-alanine, 15 of which have been published in peer-reviewed journals.”

Dr. Roger Harris

CarnoSyn® supports the production of muscle carnosine, which acts as a buffer against pH decline, delaying the onset of muscle fatigue and failure.*

Higher levels of muscle carnosine can extend your endurance, speed recovery, build muscle strength, sharpen your focus and enhance peak performance capabilities.*

So, if your goals include greater speed, more reps, better muscle gain and focus, instant-releasing CarnoSyn® Beta-alanine is for you.

Why settle for regular beta-alanine when there’s a form with results, based on dozens of studies?

Here are the research-based facts when it comes to comparing CarnoSyn® to regular or non-patented beta-alanine:

SHOWN FACTS
GENERIC
Elevates muscle carnosine levels
Increases the working capacity of muscles
Enhances the buffering capacity of muscles
Increases muscle strength
Improves muscle indurance
Delays fatique during training
Decreases acidosis
FDA new dietary ingredient (NDI) status

Source: https://www.carnosyn.com/carnosyn-science/#

Putting BCAA + Beta-Alanine to Work for You

For your peak performance, you may want to consider a loading period of Pure Power BCAA + Beta-Alanine, as studies show loading makes a significant difference with CarnoSyn® Beta-alanine.

Taking at least 90 grams of CarnoSyn® Beta-alanine over 28 days – that’s an average of 3.2 grams per day, even on the days you don’t work out – brings significant increases in performance.

Want even greater gains?

Studies show that if you increase CarnoSyn® Beta-alanine to 179 grams over 28 days, or 6.4 grams per day, you can significantly amplify muscle performance and exponentially increase your gains.*

Each one-scoop serving of Pure Power BCAA + Beta-Alanine contains 2 grams of CarnoSyn® Beta-alanine, so I suggest taking a higher dose for the first 28 days if you wish to load. Servings can be stacked, either pre or post workout.

After the first 28 days, continue to take a regular daily dose of one (1) scoop per day to maintain healthy levels of muscle carnosine in your body. Be sure to take it even on non-workout days for optimal results.

NSF International’s Certified for Sport® for Quality, Purity and Safety

Today, countless products promise athletes extra strength and power, but can they be trusted?

Upon examination, some of the products do not contain the ingredients or quantities shown on the label, and others may contain unwanted or even banned substances.

Consumers have a good reason to be concerned, as it can be difficult to know which products you can really trust.

With the goal of providing individuals with safer choices in sports nutritional supplements, National Sanitation Foundation (NSF) International has developed the first truly independent testing standard and product certification program known as NSF/ANSI 173.

NSF International’s Certified for Sport® program meets the growing demands of athletes, coaches and all those concerned about banned substances in dietary supplements and functional foods.

Pure Power BCAA + Beta-Alanine is Certified for Sport® by NSF International, the only independent third-party certification program recognized by the United States Anti-Doping Agency (USADA), Major League Baseball, the National Hockey League and the Canadian Football League.

Certified for Sport® is also recommended by the NFL, NBA, PGA, LPGA, CCES, CPSDA, iNADO, Ironman, NASCAR, Taylor Hooton Foundation and many other organizations seeking to mitigate the risks of contaminated dietary supplements.

There are many quality components of the Certified for Sport® certification program:

  • The product is manufactured at a facility that is GMP registered and audited up to two times per year for quality and safety by NSF International to comply with the U.S. FDA’s Good Manufacturing Practice (GMP) requirements.

  • Toxicological review of the label to make sure all ingredients are allowed to be in a dietary supplement and that the amount of each ingredient does not exceed typical use levels established by NSF.

  • The product and label are tested to verify product formulation and label claims to be sure that what’s on the label is in the product. Then chemical and contaminant testing is conducted to make sure there are no potentially harmful levels of specific contaminants, pesticides, heavy metals and more.

  • Products are tested for more than 272 substances which are banned by major athletic organizations and anti-doping associations.

When you choose Pure Power BCAA + Beta-Alanine, you can rest easy knowing it’s a product you can trust.

How Pure Power BCAA + Beta-Alanine Stacks Up to the Competition

As more sports nutrition products come onto the marketplace, it becomes more important than ever to carefully read labels and really understand what you are getting.

In the chart below, I’ve compared Pure Power BCAA + Beta-Alanine to the closest competitors for the proper ratio of BCAAs, the inclusion of CarnoSyn® Beta-alanine, grams of sugar, the source of the BCAAs, and whether the product is Certified for Sport.

As you can see, the results are all over the board.

Product Contains All 3 BCAAs in 2:1:1 ratio? Amount per serving? Contains CarnoSyn® Beta-Alanine? Amount per serving? Certified for Sport®? Total Sugars Source of BCAAs
Pure Power BCAA + Beta-Alanine YES, 6 g total per 1 scoop (11.1 g) YES, 2 g per 1 scoop (11.1 g) YES 0 g Non-GMO fermented vegan/plant-based
Product B YES, 6 g total per 3 scoops (13.8 g) YES, 1.6 g per 3 scoops (13.8 g) NO 2 g Fermented but source not stated
Product C YES, 7 g total per scoop (14.7 g) NO NO 0 g Source not stated
Product D YES, 5 g total per scoop (9 g) NO NO, but certified Drug Free® by BSCG 20 calories (total sugars not listed) Fermented vegan/plant-based

Replenish for the Strongest Version of You with Pure Power BCAA + Beta-Alanine

Pure Power BCAA + Beta-Alanine 3-pack

What’s in your pre- and post-workout formulas? You work hard for your results – shouldn’t your supplements be working just as hard, if not harder, for you?

Don’t make the common mistakes of falling for imitators. It’s easy to do. BCCAs from cheap animal or GMO grain sources are the norm, unless stated otherwise. And if you don’t see the name CarnoSyn®, you’re simply not getting the real thing. It does make a difference.

Support your peak performance with the most promising players in the sports nutrition field… BCAAs from non-GMO fermented vegan sources and the real deal in beta-alanine - CarnoSyn®. Now available to you in one convenient premium supplement – Pure Power BCAA + Beta-Alanine.

Whether your goal is to push past your limits and beat the competition, or simply to seek greater balance and harmony to recharge your body and mind, Pure Power BCAA + Beta-Alanine can help you get it done.

Order Pure Power BCAA + Beta-Alanine today, and gain the edge you’re seeking.

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FAQ
  1. 1. Do I need to take Pure Power BCAA + Beta-Alanine with protein for it to work?

    While it’s important to consume your ideal intake of protein to support your body’s optimal muscle building potential, it’s not essential that you take protein at the same time. Pure Power BCAA + Beta-Alanine helps your body remain in a positive balance to promote muscle growth, repair and reduce soreness after activity.

  2. 2. Is it necessary to do an initial loading period of Pure Power BCAA + Beta-Alanine?

    It’s not a requirement, but we do know from the research that your results from the CarnoSyn® Beta-alanine in the product will be greatly enhanced if you take a larger dose during the first 28 days.

    This can be accomplished by taking 1.5 to 2 scoops of Pure Power BCAA + Beta-Alanine each day for the first 28 days, either pre or post workout. After the first 28 days, continue the normal dose of 1 scoop a day – even on the days when you don’t work out – to maintain healthy muscle carnosine levels.

  3. 3. What does it mean when a product is NSF Certified for Sport®?

    The NSF International’s Certified for Sport® program meets the growing demands of athletes, coaches and all those concerned about banned substances in dietary supplements and functional foods.

    There are numerous quality components of the Certified for Sport® certification program:

    • The product is manufactured at a facility that is GMP registered and audited up to two times per year for quality and safety by NSF International to comply with the U.S. FDA’s Good Manufacturing Practice (GMP) requirements.

    • Toxicological review of the label to make sure all ingredients are allowed to be in a dietary supplement and that the amount of each ingredient does not exceed typical use levels established by NSF.

    • The product and label are tested to verify product formulation and label claims to be sure that what’s on the label is in the product. Then chemical and contaminant testing is conducted to make sure there are no potentially harmful levels of specific contaminants, pesticides, heavy metals and more.

    • Products are tested for more than 272 substances which are banned by major athletic organizations and anti-doping associations.

    Pure Power BCAA + Beta-Alanine is NSF Certified for Sport® so you can be sure you have a safe, top-quality supplement you can trust.

  4. 4. What can I expect after taking this product?

    While the time chosen to take BCAA varies and is a personal preference, the benefits remain the same. This formula simultaneously promotes exercise performance and muscle development while shortening recovery time.*

    It’s important to note, however, that Beta Alanine is known to cause itching commonly described as a “tingling” sensation in the neck, shoulders and arms. This sensation may begin about 15 minutes after ingesting and may last for about 30 minutes. It is not known to be harmful. To reduce this sensation, you may take a half dose at two separate times throughout the day.

  5. 5. Are there any other products that go well with BCAA if I'm looking to build muscle?

    To help you get the most from Pure Power BCAA + Beta-Alanine – and to help you meet your personal goals – we suggest combining it with the following two products:

    • Pure Power Whey Protein + Probiotics or Pure Power Organic Whey Protein – Our two signature “gold standard” whey protein powders provide unmatched complete profiles of easily assimilated essential amino acids, beta-glucans and immune globulins to promote optimal protein synthesis and prevent muscle catabolism.

    • Pure Power Electrolytes – Our powerhouse blend of natural electrolytes includes Magnesium from Dimagnesium Malate, Chloride from Real Salt Sea Salt, Sodium from Sodium Bicarbonate, Potassium from Coconut Water and Potassium Bicarbonate for foolproof optimal hydration.*


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